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Rosica Pure Botanical Restore Shampoo on travertine with olive branches and aloe vera

Collection 02

Rosica Pure

Pure, minimal, and thoughtfully formulated. Sulfate-free care with carefully selected botanical ingredients for gentle, effective everyday hair care.

  • Gentle
  • Cleanse
  • Restore
  • Refresh
View All Pure Products

The Collection

The Pure Shampoo

Rosica PURE Botanical Restore Shampoo on travertine with olive branches and aloe vera

PURE

Botanical Restore Shampoo

Colour-treated, chemically treated and damaged hair; suitable for daily use

Current price AED 70Previous price AED 90

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Collection benefits

  • Minimal & Pure

    A sulfate-free formula made with carefully selected botanical ingredients for gentle everyday care.

    A slender flowering branch in a pale ceramic vase on draped linen

  • Selected Botanicals

    A thoughtful blend of botanical ingredients and modern hair care technology helps leave hair feeling soft, smooth, refreshed, and cared for.

    A white bloom standing inside a tall graduated glass cylinder

  • Scalp & Hair Care

    Thoughtfully developed to support scalp comfort and promote the look of healthy, beautiful hair.

    Long, glossy waves seen from behind against a warm neutral wall

  • Conscious by Nature

    Created with thoughtful choices and consideration for people.

    A green leaf branch resting on a pale linen surface
Clean laboratory glassware and petri dishes seen from above

The Rosica Pure Promise

The Rosica PURE collection brings together carefully selected ingredients and modern cosmetic science to create gentle, thoughtfully formulated hair care for your everyday routine.

Pure care. Thoughtfully made for you.

Formula standards

  • Sulfate-Free Formulas
  • Paraben-Free Formulas
  • Silicone-Free Formulas
  • Inspired by Nature

Thoughtful ingredients.Refined by science.Naturally beautiful.